Creepy New Website Makes Its Monitoring Of Your Online Behavior Visible

Magnifying Glass Surveillance

IF YOU think you are not being analysed while browsing websites, it could be time to reconsider.

A creepy new website called clickclickclick has been developed to demonstrate how our online behaviour is continuously measured.

Dutch media company VPRO and Amsterdam based interactive design company Studio Moniker are the masterminds behind the site, which observes and comments on your behaviour in great detail.

The website — which is not harmful to your computer — contains nothing but a white screen and a large green button.

From the minute you visit the website, it begins detailing your actions on the screen in real-time.

The site also encourages users to turn on their audio, which offers the even more disturbing experience of having an English voice comment about your behaviour.

The website knows I logged in during office hours. Well that’s a little strange.

The website knows I logged in during office hours. Well that’s a little strange.Source:Supplied

Studio Monkier designer Roel Wouters said the experiment was aimed to remind people about the serious themes of big data and privacy.

“It seemed fun to thematise this in a simple and lighthearted way,” he said.

Fellow designer Luna Maurer said the website her own experiences with the internet had helped with the project.

“I am actually quite internet aware, but I am still very often surprised that after I watched something on a website, a second later I get instantly personalised ads,” she said.

Ms Maurer explained clickclickclick was designed to make you think about your online behaviour.

“What we do is just a little funny: we use a voice, a kind of psychologist who will assign properties,” she said.

Do you think the website is creepy? Continue the conversation on Twitter @mattydunn11.

The Age Of Big Data

From the police department who are using an algorithm to predict where crime will strike next, to a mobile phone app that knows that you are unwell before you do, to the man whose 3 billion pound hedge fund uses cosmologists, code breakers and particle physicists to inform decisions, unlock the fascinating world of big data.

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